Design your business mission statement around your business goals ...

A good business mission statement is necessary to help keep any business on track.

However, with all the other things that keep you busy in your new business, will you ever have the time to write your mission statement?

Well you really should make the time, especially if you want to make your business life easier and save time later.

What is a Business Mission Statement?

To be brief, your mission statement states the core purpose of your business, ie; the priciples you have based your business upon.

What are your goals and what beliefs are behind these goals? It tells the World how you intend to relate to your customers, employees, suppliers and your community.

A well thought out, planned and researched mission statement will prevent your company from drifting aimlessly; it will help you remain focused on your business goals.

You should to put at least one complete day into preparing and writing up your mission statement. This is the minimum research time needed, even if your final statement is only one or two sentences long.

No statement need ever be longer than one A4 page which, I think, is probably half a page too long. Producing a good mission statement is not complicated, so let's get to it!

Business Management Basics Mission Statement

When and how to prepare your Mission Statement.

The when is easy, once you have found and decided on your business sector.

In other words it should be one of the first things you do when starting your business.

I have always thought that a mission statement should be worked on and included as part of your business plan.

If you have however, been in business for years, without a business mission statement, do one now, it's never too late and it will improve your business for the future.

The how depends on the business itself. Look at the following questions and consider your answers for possible inclusion, before deciding on the final draft of your business mission statement.

  • What business are we in?
  • What are our business goals?
  • Why are they our goals?
  • What do we want our stakeholders to think of our business?
  • What products or services will we offer?
  • How will we price?
  • What standard of quality will be acceptable?
  • How will we relate to all our stakeholders?
  • What will make our products and services outstanding?
  • How will we treat our suppliers to help ensure that they survive?
  • Who are our competitors and how can we be better than them?
  • Will what we are doing, help our customers?

Design your business mission statement around your answers. Do it for you, your employees and all the people your business will deal with.

Business Woman Giving Orders

Get Your Mission Statement on Paper ...

When writing your Business Mission Statement, there are some essential guidelines to follow. It must be ...

  • Short, one sentence is adequate in most cases
  • Believable. It must be seen to be believable through your business actions
  • It must be written for and by the people who will have to use it. You can't buy a mission statement for your business.
  • You can chang it, if your circumstances or goals change. But only to make it better.
  • It must keep YOU, the business owner, focused on YOUR goals.
  • If it is just words on paper to be hung on the wall, don't waste your time.
  • It must cover the whole business and its people.
  • Your objectives must be clearly stated and have meaning.

Once agreed and finalized, get your mission statement to all concerned. Put it on desks, walls, brochures, business cards and even on your invoices and orders.

Everyone in your business should know your business mission statement by heart.

It must become part of your every day business life. Never lose sight of it. Your mission statement is the foundation stone of your business, so build yourself a strong one.


How To Keep Your Business Mission Statement Real ...

Why are most mission statements so terrible? I want to show you why. My opinion is that most organizations would benefit more from setting one clear ambitious goal than from crafting a perfect all-encompasing mission statement.